The Wallpaper tragedy

Wallpaper, the magazine Mr. Brulé left in 2002, has since then been operating further and further away from our radar. Since it all of a sudden made a comeback in our newstands, being prominently placed in eye-level. We thought, for a moment, that we had missed something. That Wallpaper had went back to its roots, with extensive coverage of international travelling and Scandinavian design.

After a couple of glances we felt at ease again. Wallpaper is certainly not in it for a comeback. Readers, you are well aware of our hunger for outstanding, independent retail, that is as intoxicating as it is service-minded. Especially as retail sets the foundation of an economic comeback that can take us out of our current gloomy situation.

Hence, we were at least mildly excited to take a closer look at Wallpaper’s Retail Directory. People, even your next door automotive CFO will write down a more interesting list faster than you finish a sweet and dense espresso from Fernanadez & Wells.

Some examples; Diesel Store (New York), Tiffany (Tokyo), Lacoste (Paris) and so on. If we wanted Lonely Planet recommendations we would have bought one in that crowded, sweaty newsstand at Hauptbanhof when we arrived from our low-cost airline flight. As if.

Wallpaper, we grew up with you. You helped us take our first stumbling steps in international travelling. Such as which frequent flyer program to choose, which airy, friendly hotel to pick during our carribbean get away or how to pick a decent travelling bag. Now you are ill of all thoose mall advertisers and mainstream buyers, get well or don’t bother contacting us again.